In the competitive world of e-commerce, having a Shopify store without robust social proof is like trying to sail without wind—possible, but not very effective.  For marketers of consumer goods, understanding the importance of social proof and implementing it effectively can transform the customer journey and significantly enhance conversion rates. Let's dive into how you can infuse your Shopify store with powerful social reviews, with a step-by-step guide.

Why Social Proof Matters

Social proof isn't just about showing off how many people have bought your product—it’s about showing potential customers that your product fits seamlessly into their lives. 88% of consumers trust user reviews as much as personal recommendations. In an online world where choices are plentiful, and attention spans are short, social proof can capture attention quickly, building instant trust.

Your Step-by-Step Guide to Adding Social Proof to Your Shopify Store with Experify

Setting up Experify is incredibly straightforward—just 4 easy steps, a few clicks, and you're ready to enhance your store with compelling social proof!

Step 1: Installation and Setup

Kick off by logging into your Shopify admin panel. Navigate to the Shopify App Store and search for 'Experify Social Reviews'. You can also find it here: https://apps.shopify.com/experify-connect
This app boasts a "forever free" version and simplifies setup with an automatic default widget creation for your store. This means you can start collecting and displaying customer stories right away, providing real, relatable content for prospective buyers.

Step 2: Activating Experify on Your Store Theme

Ensuring that Experify is activated on your Shopify theme is crucial for the proper display of reviews. You can do this directly from Experify’s onboarding page. Just follow the setup and onboarding instructions provided after installing the app, and you’ll be ready in a few clicks.

Step 3: Start Collecting Social Reviews

Gathering fresh customer stories is straightforward with Experify. 

In your Shopify app checkout the “Invite Customers” tab, where we provide best practices and templates for your lifecycle campaigns. It is best practice to conduct an introductory campaign, where you announce your new Experify Social Reviews program to all your existing customers. 

At the same time, make sure you automatically reach out to customers who bought from your store 8-12 weeks after the purchase, asking them to leave a social review and become part of your program. If you do not use a marketing automation tool like Klaviyo (https://www.klaviyo.com/), Experify makes it easy for you! 

Simply go to “Advanced Settings”, log in to your Advanced Experify Dashboard and head over to “Social Reviews -> Invite Customers”. Here you can easily upload a list of your customer contact details and use Experify’s Invitation Campaign Features to easily invite your community.

All done! You’re all set now to go beyond star ratings to feature real people and stories for a more connected customer experience!

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Want to explore social reviews today? Then check out experify.com