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Advanced conversion tracking

Now, with just a few simple steps, you can integrate Experify with your existing tracking tools like Google Analytics.

Instead of relying solely on Experify for conversion tracking, you can include the "experify-influenced" attribute along with your existing conversion tracking.

For detailed technical implementation instructions, please see our developer docs.

To set up advanced conversion tracking, you'll need to do the following:

  • Set Up Google Analytics (GA4): If you haven't already, get Google Analytics up and running on your e-commerce site. This includes creating an account, setting up a GA4 property, and integrating the GA4 tracking code on your site.

  • Make Sure Experify JS is On Your Site: Specifically, it needs to be on pages where conversion tracking happens, like your checkout page.

  • Adjust Google Analytics for Conversion Tracking: In GA4, mark certain events (like purchases) as conversions.

  • Modify Your Tracking Code for Experify: Update your site’s tracking code to grab the Experify attribution value ("experify-attribution-30d" or "no-experify-attribution") and send it with the conversion event to Google Analytics.

  • Test Everything: Make sure the Experify data is being captured and sent correctly to GA, and that GA is showing this info correctly. The "Realtime" report in GA is useful for this.

  • Analyze in Google Analytics: Once you're all set, you can create custom reports in GA to see how the Experify plugin impacts your conversions. This means you can see which conversions are attributed to Experify and which aren't.

A few reminders:

  • This is a general guide, so you might need to tweak things based on your site’s setup.

  • Stay on top of data privacy laws like GDPR or CCPA.

  • If this feels like a lot, don't hesitate to get a web developer or a GA expert to help.

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