Experify closes $4M Seed Round

Apr 19, 2022

Experify's Seed Round and Our Mission to Create an Authentic Review Experience for Businesses and Consumers

By René Pfitzner

We are thrilled to officially announce that Experify raised a $4M Seed Round led by Vertex Ventures US, together with Sonae IM, the Berkeley SkyDeck Fund, and conversions of previous investments from our angel investors.

This is a major milestone for our company, bringing us closer to fulfilling our vision for Experify. With these funds and the support of our investors, we will be able to expand our global team and grow the network of brands using Experify, especially in the U.S. market.

When Nico, Niklas and I met for the first time three years ago at Techstars Startup Weekend Zurich, we used the following months to develop our vision of a platform that connects people around products. At its core, Experify is a natural evolution of the online reviews space from content to social experiences. We believe this approach is more timely than ever, with authenticity in the marketing and advertising industry being at a low point. Our mission is to enable customers to make good, sustainable purchasing decisions based on real-life, authentic word-of-mouth.

We are excited by the early traction from European brands such as RADON Bikes already using Experify. These brands have seen significant sales conversion benefits since including Experify in their customer's purchase journey - proving that consumers yearn for and appreciate genuine social shopping experiences. Ultimately, we want to give every online business the opportunity to build trust with prospective customers through Experify. We have many more miles to go, but with a world-class team and the backing of our investors, we are strongly positioned to take the next step on this journey.

Thank you to everyone who has helped get us to this exciting point: our angel investors, the whole UC Berkeley SkyDeck Accelerator team, especially Chon and Brian, Ben from Sonae IM as well as the entire Vertex Ventures US Team including In Sik, whose early conviction in our vision and execution strategy not only made this deal possible but provided us with the validation and encouragement that we are onto something big.