Mastering Product Reviews on Shopify: Tips and Strategies for Success

May 23, 2024

So, you’ve got your Shopify store up and running, and sales are trickling in. But how do you turn that trickle into a roaring stream?

One word: reviews.

Yep, those little snippets of feedback from your customers can be the magic ingredient that skyrockets your success. Let’s dive into why product reviews are crucial, how to encourage them, display them effectively, and the best tools to manage them.

Why Product Reviews Matter on Shopify Stores

Imagine this: You’re shopping online for a new blender. You find two that look pretty similar, but one has dozens of glowing reviews and the other is a bit of a ghost town. Which one are you more likely to buy? If you said the one with reviews, you’re not alone. Studies show that 93% of consumers read online reviews before purchasing, and products with reviews are 270% more likely to be bought than those without.

Reviews build trust, offer social proof, and give potential buyers a real-world perspective on your products. They can be the tipping point that transforms a “maybe” into a “yes, please!”

Strategies for Encouraging Customers to Leave Reviews

Okay, so we’ve established that reviews are gold. But how do you get your customers to actually leave them? Here are some tried-and-true strategies:

  1. Ask Nicely: Sometimes, all it takes is a polite request. Send a follow-up email a week or two after purchase, thanking the customer and asking for their feedback. Keep it short, sweet, and make it easy for them to leave a review with a direct link.

  2. Incentivize: Offer a little something in return for their time. This could be a discount on their next purchase, entry into a giveaway, or even a freebie. Make sure the incentive is valuable enough to motivate but not so big it feels like a bribe.

  3. Make It Simple: The easier it is to leave a review, the more likely customers are to do it. Use review forms that are quick and straightforward. Avoid asking for too much information – a star rating and a few sentences can be enough.

  4. Social Reviews: This is where things get exciting. Platforms like allow customers to share authentic, experience-driven testimonials. These reviews are more engaging and provide a richer perspective.

How to Display Reviews Effectively to Boost Consumer Confidence

Now that you’re swimming in reviews, how do you make the most of them? Here are some tips for displaying reviews to maximize their impact:

  1. Highlight the Best: Feature your top reviews prominently on your homepage and product pages. Use star ratings and snippets of text to grab attention.

  2. Showcase: If you’re using social reviews, don’t just bury those awesome stories at the bottom of the page. Put them front and center to give potential buyers a vivid picture of what to expect.

  3. Respond to Reviews: Show that you care about your customers’ opinions by responding to reviews, both positive and negative. Thank those who leave glowing feedback and address concerns raised in less favorable reviews. This demonstrates excellent customer service and can turn a negative into a positive.

Tools and Plugins to Manage Reviews on Shopify

Managing reviews can be a handful, but thankfully, there are some fantastic tools to help you out. Here’s a roundup of some of the best:

  1. Experify: Experify takes social reviews to the next level, allowing customers to share their real stories around the product. While most Social Review tools focus on static content like text or pictures, Experify let's undecided customers connect directly with real owners. It’s a game-changer for building trust and engagement.

  2. Yotpo: Yotpo is a comprehensive tool for collecting and displaying reviews. It offers features like photo reviews, Q&A, and even social push to get your reviews out there.

  3. offers automatic review requests, customizable review widgets, and the ability to import reviews from other platforms.

  4. Loox: Specializing in photo reviews, Loox lets your customers share their experiences visually.

Wrapping Up

There you have it – your guide to mastering product reviews on Shopify. By encouraging and displaying reviews effectively, you can build trust, boost sales, and create a community of happy customers. Remember, reviews aren’t just about stars and comments; they’re about storytelling and building connections.

So, go forth and gather those reviews! Your Shopify store – and your customers – will thank you.

Stay curious, stay engaged, and keep exploring the world of e-commerce. We’re in this together, and there’s always more to learn. Until next time, happy marketing!


Subscribe to stay up-to-date on all the latest developments in the Social Proof and Marketing world. For example: Why Trust in Traditional Reviews Is Crumbling and What Marketers Can Do About It

Want to explore social reviews today? Then check out